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Dear colleagues,
I have been approached countless times about the relevance of MI in public health campaigns. For example, "If telling or scaring people in poster campaigns is likely to evoke resistance, is there a better way, derived from MI?"
Now, a colleague from Ireland tells me that the agency he works for is considering a localised poster campaign at bus stops, youth centres, etc, aimed at adolescences,young adults (14 - 25 year olds).The issues he hope to create consideration of include cannabis attitudes / use, alcohol attitudes / use, the holding and transporting of drugs / guns.
Its a great opportunity. This colleague wonder about visual presentations of ambivalence? He might come into this forum to discuss this. meanwhile, do share any thoughts, and I'll ask a PhD student who is a graphic designer to join this discussion thread too.
Kind regards, Steve |